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	<title>TruthLX &#187; Internet Marketing</title>
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		<title>Benefits of RSS Syndication Technology</title>
		<link>http://www.truthlx.com/marketing/benefits-of-rss-syndication-technology/</link>
		<comments>http://www.truthlx.com/marketing/benefits-of-rss-syndication-technology/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:24:53 +0000</pubDate>
		<dc:creator>hando kroon</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[content publishers]]></category>
		<category><![CDATA[rss syndication]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=186</guid>
		<description><![CDATA[This article explains how RSS Syndication combined with Article Marketing can send you thousands of FREE targeted visitors to website of choice.]]></description>
			<content:encoded><![CDATA[<p>RSS(Real Simple Syndication) is the BIG&#8230; Buzz around the Internet these days because of its Powerful ability to syndicate content Effortlessly and Instantly across the Internet to any website and/or subscriber who subscribed to that particular RSS Feed with a 100% GUARANTEED delivery.</p>
<p>What other technology online can guarantee you that?</p>
<p>Email? I don&#8217;t think so.</p>
<p>RSS is it&#8230; Period!</p>
<p>And the crazy thing is, everybody who publishes content on their website on a regular basis is quickly adapting because of the many benefits RSS offers because lets face it, updating content manually on any given website is a very time consuming task, especially when you have to do it on a Day In and Day Out basis.</p>
<p>But, by having an RSS enabled website, not only do you get high quality content INSTANTLY delivered, you can now give your audience more content with less work on your part leaving you more time to focus on other important tasks you might have sitting on the back burner when you have time.</p>
<p>This is the main benefit RSS Syndication gives the website owner and/or valued subscriber.</p>
<p>Now that you have some idea of how RSS can simplify updating content on any given website, what does this have to do with Article Marketing and how does it benefit the content publisher who writes the articles?</p>
<p>Well&#8230; lets talk about it.</p>
<p>We all know that content is the life blood of the Internet and is why most people come online&#8230; right?</p>
<p>We also know that RSS syndicates content to whatever website that is RSS enabled and/or subscriber who uses an RSS aggregator.</p>
<p>The BIG question that&#8217;s probably floating around in your head is&#8230; how do Article Publishers who write the articles benefit from RSS Syndication?</p>
<p>The answer is simple really.</p>
<p>Ever heard the phrase&#8230; &#8220;The Internet Is Nothing More Then A Numbers Game&#8221;?</p>
<p>If not, now you have and that is exactly what RSS Syndication will do for anybody who does or is just starting out can expect to benefit from by joining the Article Marketing game.</p>
<p>Let&#8217;s talk about this a little more so it&#8217;s clear in your mind.</p>
<p>Let&#8217;s say you write your first article and your manage to locate, lets say&#8230; 20 Article Directories that offer FREE Article Submissions and offer RSS Feeds to website owners and to the general public to use.</p>
<p>And lets say that those 20 Article Directories collected all their RSS Feeds and submitted them to all the TOP RSS Directories on the web so that website owners and/or people with RSS Aggregators can locate those RSS Feeds so they can subscribe to them.</p>
<p>You with me so far?</p>
<p>Now, you go and submit your article to all 20 Article Directories and wait for their reply to see if your article got accepted.</p>
<p>You check your Inbox and find that all 20 article directories accepted your article into their database and would be syndicating it within the next 24 hours.</p>
<p>Notice I said the word &#8220;syndicating&#8221;. That&#8217;s because once your article is approved by that article directory and because these article directories use RSS technology to syndicate NEW content to whoever is subscribed, guess what happens to your article?</p>
<p>It gets syndicated to whoever is subscribed to that RSS Feed. So if you submitted to all 20 article directories under whatever category, and there were 200 subscribers per article directory subscribed to that RSS Feed, guess how many potential customers you will possibly come in contact with through your articles Resource Box?</p>
<p>Lets do the math&#8230; how&#8217;s 4000 potential subscribers, which means you have a potential of receiving 4000 potential visitors to your website of choice&#8230; Absolutely FREE!</p>
<p>That&#8217;s the power of RSS Syndication and is WHY article marketing is becoming one of the #1 ways to promote ANY website online.</p>
<p>I wrote this article just as a quick example of what RSS Technology can do for anyone using it on their websites and for those who use articles as part of their website promotion strategy so you can see how RSS will get your articles more exposure with NO extra work on your part.</p>
<p>I truly hope you see the benefits I outlined within this article and hope you take the neccessary steps to getting started with writing your own articles, if your not already, so you too can benefit from RSS Syndication like everyone else.</p>
<p>So&#8230; with that said, what are you waiting for?</p>
<blockquote><p>Article marketing is one of the newest and most important trends in content formation.<br />
Article marketing is an efficient method of creating long term and quality traffic to your web site.<br />
<a target=_blank href="http://www.howtobecome.org">http://www.howtobecome.org</a></p></blockquote>
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		</item>
		<item>
		<title>Article Marketing Explained In Simple Terms</title>
		<link>http://www.truthlx.com/marketing/article-marketing-explained-in-simple-terms/</link>
		<comments>http://www.truthlx.com/marketing/article-marketing-explained-in-simple-terms/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:23:55 +0000</pubDate>
		<dc:creator>hando kroon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[link]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=205</guid>
		<description><![CDATA[Article marketing is a term you might have heard but do not know what it really means. You may have heard the term article marketing while searching for ways to promote your website and to generate traffic.]]></description>
			<content:encoded><![CDATA[<p>Lots of people have heard about article marketing but do not really understand what it is. There are different ways article marketing can be used to help you.</p>
<p>Writing an informative article about something that is related to your website content, service, or product, then mass submitting it to article submission or free content websites.</p>
<p>Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. While this creates a lot of one-way inbound links, you have to remember that those websites are not likely to be related to your product, service or website content.</p>
<p>In addition to that, those article directories also link to thousands of websites. Even on the page where your article appears in their site, it&#8217;s likely that many other links accompany your links on the same page, further diminishing the value of those links.</p>
<p>It is worth the effort. Those inbound links will definitely not hurt you and will help some, but the goal of submitting your article to all of those article directories is so that other Webmasters and Bloggers can find your articles.</p>
<p>Whenever a webmaster or Blogger uses your article in a website or Blog that is related to your content, product or service, then you are accomplishing a lot. Those are valuable one-way inbound links and will carry weight with search engines like Google.</p>
<p>Writing exclusive articles for high-traffic websites.</p>
<p>This is another way you can use article marketing to enhance your search engine rankings and link popularity as well as get traffic directly from those who read your article.</p>
<p>For this, you really need to polish your writing style. You need to write an informative article that is grammatically correct first of all. It needs to be 500 &#8211; 700 words.</p>
<p>You need to provide references for your facts and acknowledged quotes to support your theories or opinions. It will also help you illustrate that the information is correct. These types of articles require more research because they need to be accurate.</p>
<p>Once you have your article written, offer it as an exclusive article to just one high-traffic website where their topic is related to your content, products, or services. This article will be seen by many if it is accepted and you will see a direct result in the amount of traffic you get from just one article submitted to just one website.</p>
<p>I will offer one last way to use article marketing effectively. Writing the article as you would an exclusive article as mentioned above for another website and putting it into your own website.</p>
<p>Once you have the article written and posted into your website, take the link directly to the article page and start posting in forums and commenting on blogs that are related to the topic of your article. Use the link to that article page in your sig. line or as a reference if you find people discussing exactly what your article explains.</p>
<p>By using the article to help others, you will find they will want to see what else you have at your website. By linking it in your sig. line, you also increase link popularity for that page and for your website. Make sure that the rest of your website is linked from the page you put the article into and it can even help your website get crawled by the search engine spiders.</p>
<blockquote><p>Article marketing is one of the newest and most important trends in content formation.<br />
Article marketing is an efficient method of creating long term and quality traffic to your web site.<br />
<a target=_blank href="http://www.howtobecome.org">http://www.howtobecome.org</a></p></blockquote>
]]></content:encoded>
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		<item>
		<title>Internet Marketing Essentials for Beginners to Pro</title>
		<link>http://www.truthlx.com/marketing/internet-marketing-essentials-for-beginners-to-pro/</link>
		<comments>http://www.truthlx.com/marketing/internet-marketing-essentials-for-beginners-to-pro/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:23:20 +0000</pubDate>
		<dc:creator>hando kroon</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=199</guid>
		<description><![CDATA[Your intentions may not have been to blog for profit, but bringing in an additional income can help support your blog. The extra money can take care of hosting, domain, and help you enhance your blogs features to make it more appealing to your readers.]]></description>
			<content:encoded><![CDATA[<p>Putting everything in perspective, grouping a bunch of words to make up a sensible article or content to be viewed by millions of people over the web has somewhat deteriorated, mostly because people are after revenue rather than knowledge. This has been the practice that has governed a large part of the money making practices that people can expect when they are able to share with other people the gathered information and knowledge that they have accumulated for the past couple of years.</p>
<p>Blogging and content writing has become evidently in demand, but the true sensible things for topics up for consideration that will aid most information hungry people has been totally forgotten. Driving traffic, the proper selection of keywords that people will type in their search engine browsers such as Google and Yahoo, has become the main concern for most Internet accessing individuals.</p>
<p>In one of the newsletters that were sent to me regarding Search Engine Optimization, one thing struck me the most that of which is repetition in lieu of content sensibility. It does not need to be expounded on, because true enough, this has been the common thing that most people have been doing nowadays, placing a ridiculous amount of similar words in a written article just to come out once a search query from search engines are done.</p>
<p>Blogging as well has become totally bearing no information as well. For one thing, blogs are totally unknown to most people, especially the ones who do not know what this is. For the Internet exposed people, this is similar to making written compositions or article that can cover certain topics or shared experiences by professionals.</p>
<p>Some people, who are totally clueless, will not look forward to checking out blogs as well, for the reason that it sounds like something that was made up. For the people who love to investigate and satisfy their curiosity, blogs are something they would consider as a synonym towards article or content writing, freestyle most of the time, allowing people to fully express personal opinions paired with some research on information sites over the World Wide Web. Plagiarism is of course on thing that should be practiced, that of which is avoiding reproducing a certain content, photo or video made by someone.</p>
<p>Violating copyrights is the best way to summarize what plagiarism is all about, soliciting the credit in place of the original people who actually poured all their hard work. Although the original content can be used as a reference material, giving due recognition and respect to the original author and creator can totally negate and rule out plagiarism practices.</p>
<p>Content writing on the other hand, is totally putting together what a person knows, stemming from research and experiences. The beauty and essence of effective content writing helps websites, companies and individual branding in a sense, spreading out proper information connected among them. Getting it all together for the proper deliberation of needed information that will definitely be needed by most knowledge seeking individuals, mostly students and business professionals, is something that should be immediately considered.</p>
<p>Hence, article or content writing and blogging is something more than just an adsense trap to generate revenue. A nonsense article will surely be something that people would not waste time reading or referring to. If there is a glitch that Google may have overlooked, it all boils down to quality content from articles done. Most of the time, it requires manual intervention from the groups which use content writing and blogging as their main field of business. However, given time, it will not be surprising when one day, Google or any other SEO Optimizing affiliates and sites will add content quality as among the key aspects of quality made articles in quality handled websites.</p>
<blockquote><p>Whatever you want to become we can show you HOW. Informational guides, training courses and articles full of insider tips and recommendations. <a target=_blank href="http://www.howtobecome.info/articles">http://www.howtobecome.info/articles</a></p></blockquote>
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		<title>Short and Simple Copyrighting Tips</title>
		<link>http://www.truthlx.com/marketing/short-and-simple-copyrighting-tips/</link>
		<comments>http://www.truthlx.com/marketing/short-and-simple-copyrighting-tips/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:22:26 +0000</pubDate>
		<dc:creator>Charles Godbout</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[copy what works.]]></category>
		<category><![CDATA[copyrighting tips]]></category>
		<category><![CDATA[short and simple copywriting tips]]></category>
		<category><![CDATA[simple copywriting tips]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=207</guid>
		<description><![CDATA[Since copyrighting is another form of sales, learn how to sell. Whenever you have the chance, read books on selling. This will make you see life and the way you approach you future customer or you do you marketing completely differently. You will also find below 5 short and simple copyrighting tips which will allow you to achieve a sales person or good internet marketer state of mind.]]></description>
			<content:encoded><![CDATA[<p>Since copyrighting is another form of sales, learn how to sell. Whenever you have the chance, read books on selling.</p>
<p>This will make you see life and the way you approach you future customer or you do you marketing completely differently. You will also find below 5 short and simple copyrighting tips which will allow you to achieve a sales person or good internet marketer state of mind.</p>
<p>First, create a swipe file.  It is a file of sales letters that you keep and that are proven to be successful.  You can use them to read the way they present their pitch.</p>
<p>Look at the way the headline reads.  Where did they introduce the price?  How did they qualify the reader?  What kind of story did they use?  You can use them as a basis for your own writing.</p>
<p>Second, if you have sales letters that you know have been proven to sell well, take a pen and re-write the entire letter word for word.</p>
<p>It creates a connection in your brain when you do that, because you are reading it with more intensity. It will help you grasp the approaches the writer took when they wrote that letter.</p>
<p>Third, sometimes people use a reverse opt-in, which means they give the user the content they are looking for up front, without requiring them to fill in a form first.  After that, you ask them to fill out a form if they would like more content like what they just read.</p>
<p>Fourth, sometimes when you go to write your copy, you start worrying that it is going to be seen by a lot of people, and your writing becomes impersonal.  When people read anything, they read it one person at a time.</p>
<p>When you write it, you have to write it to one person.  That way, you will create a relationship with each person who reads it. It is not something the person will consciously think, but they will instinctively know that you have a rapport with them.</p>
<p>Fifth, if you are writing an email, pick one person on your list and pretend that you are writing to them.  When you are done and you read it over, you will realize that it is just as applicable to the others on your list.</p>
<p>When they read it, they will think you wrote it to them specifically.  Rewrite it and take out any references to a single person.</p>
<p>Finally, has you probably have heard a 1000 times, do not re-invent the wheel. This obvious who on internet have done an MBA or as advance course on how to sale? Who have enough money to hire the perfect sales persons?</p>
<p>The answer is not too many people. Doing copyrighting yourself, with very low experience is a ticket to too many failures. On the other hand follow the above copyrighting tips, copy what works and your chance of success are multiplied by ten or even hundreds.</p>
<blockquote><p>One Simple Mission:<br />
&#8220;Helping You Write Your Own Paycheck Using the Power of Internet&#8230;&#8221; The concept is simple. You are either working for yourself, or for someone else. Learn How To Become A Successful Internet Marketer And Achieve Massive Profits!Visit: <a target=_blank href="http://www.YourDreamProducts.com">http://www.YourDreamProducts.com</a></p></blockquote>
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		<title>Seo &#8211; Understanding How Seo Works</title>
		<link>http://www.truthlx.com/marketing/seo-understanding-how-seo-works/</link>
		<comments>http://www.truthlx.com/marketing/seo-understanding-how-seo-works/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 15:27:38 +0000</pubDate>
		<dc:creator>Obinna Heche</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[web site ranking]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=193</guid>
		<description><![CDATA[In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a weeks time.]]></description>
			<content:encoded><![CDATA[<p>The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.</p>
<p>Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.</p>
<p>So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.</p>
<p>In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web sites ranking in a search engine listing.</p>
<p>Legitimate search engine optimization practices focus on the improvement of a pages ranking in the search engine list by improving site content, usability and using legitimate methods of promotion through web phenomena such as viral marketing.</p>
<p>Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, black hat SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.</p>
<p>Search engines display different kinds of listings on a result page. The more common ones are pay-per-click (PPC), adverts, paid inclusion, and organic listings. Of all these listings, SEO concerns itself foremost with organic listings for a variety of keywords. This can increase the quality and quantity or visitors to a desired web site.</p>
<p>Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads. This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.</p>
<p>Here are a few tips on improving content for a much more improved result in organic searches:</p>
<p><strong>1. Expertise.</strong> Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.</p>
<p><strong>2. Plan the site.</strong> A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.</p>
<p><strong>3. Research.</strong> Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.</p>
<p><strong>4. Decide on important keywords.</strong> Decide on the most important keywords to use for your site. Include these keywords in the metatags, copy page, page title, and file names.</p>
<p><strong>5. The Search Engine is your friend. </strong>Make friends with your search engine and do not give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.</p>
<p><strong>6. Focus.</strong> Focus on the topic at hand and nothing else. The rule is one topic per page.</p>
<p><strong>7. Join the directories.</strong> Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.</p>
<p><strong>8. Start a linking campaign.</strong> A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your sites URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.</p>
<p><strong>9. Repetition is the key to victory.</strong> Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.</p>
<p>In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a weeks time.</p>
<blockquote><p>Obinna Heche: LA, CA. To learn more about SEO and the benefits to your web site, please visit.. <a target=_blank href="http://gathersuccessonline.com">http://gathersuccessonline.com</a></p></blockquote>
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		<title>Online Business Blogging, Article Writing, Squidoo and Relevant Content</title>
		<link>http://www.truthlx.com/marketing/online-business-blogging-article-writing-squidoo-and-relevant-content/</link>
		<comments>http://www.truthlx.com/marketing/online-business-blogging-article-writing-squidoo-and-relevant-content/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 09:04:25 +0000</pubDate>
		<dc:creator>Stephen  Farrington</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[squidoo]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=158</guid>
		<description><![CDATA[One of the age old problems webmasters face is how to promote their site cheaply and make money online with their online business.  And while PPC is a great, cheap way to promote your site to a highly targeted niche, some of the best ways to promote your site are actually free!]]></description>
			<content:encoded><![CDATA[<p>One of the age old problems webmasters face is how to promote their site cheaply and make money online with their online business.  And while PPC is a great, cheap way to promote your site to a highly targeted niche, some of the best ways to promote your site are actually free!</p>
<p>Whether you&#8217;ve got an information site, or niche site to promote, you&#8217;ll find that the following methods are some of the best ways to produce interested traffic that is itching to hand over their email addresses, or money for your products. There are no better ways available to make money online with your online business than by following these steps.</p>
<p><strong>Article marketing</strong><br />
Article marketing can give you an amazing amount of traffic, but only if you use it right.  You should make sure the content you&#8217;re submitting is easily understandable, and only covers one or two points, leading the people back to your site with your bio.  Probably most importantly, you need to make sure that your article is interesting, compelling, and of course, informative.</p>
<p>Once you&#8217;ve submitted these articles to several article directories, you&#8217;ll probably see a marked rise in back links, traffic and more, but this can take several weeks. The trick is to be patient and while waiting for your articles to work get going on the other methods of driving traffic.</p>
<p><strong>Blogging</strong><br />
Blogging is a free way to make sure that you&#8217;re reaching traffic in all regions of your niche. Blogging has come up in stature from its days of being simply a place to &#8217;share&#8217; with your friends and is now a valid, and often well used promotional structure for a web site or even a basis for the site itself.  Using Wordpress especially can mean that you&#8217;ve got an easy to promote, amazingly simple to update site structure that allows you to build and maintain a site effortlessly.</p>
<p>As a traffic generation tool, it&#8217;s also a good way to create, maintain and direct traffic to your site and is amazingly simple to use.  You can blog about things relating to your site, and link back, or use articles, from your article marketing pursuits as part of your blog. You can even blog about your holiday!</p>
<p><strong>Squidoo</strong><br />
Squidoo is another form of blogging that should be used to promote your website or affiliate site. In squidoo the content is called a lens. You can support movies, links and products on your lens but beware that squidoo has tight regulations on what is considered allowable content and they will lock your lens if it comes across as being too promotional for your website or affiliate site.</p>
<p><strong>Content</strong><br />
Whilst on the subject of content it is important that we maintain informative content or self improvement content so that our articles, blogs or lens can be seen as helping people learn about what your article is focused on.</p>
<p>To keep focused on content I use the following technique: First I write down a headline for the article thinking of keywords that I want to promote. Second I write between three and seven key points related to the headline. Third I write two to four sentences about each key point. Then I write a conclusion mentioning all the key points.</p>
<p>There is so much to learn on the internet that it seems pointless not taking notes and then writing about it. If you feel the same way then you may do well at blogging, article writing or squidoo. Even if we can develop one of these areas to begin with it is a way of moving forward.</p>
<p>Article writing, blogging and squidoo lenses are all great ways to add content to your website and inform your readers of a subject related to your website or affiliate site. The content of this media has to be relevant, informative or help people with self improvement or their business objectives.</p>
<blockquote><p>Stephen Farrington is the CEO of Online Buzinezz that can be found at <a target=_blank href="http://onlinebuzinezz.com">http://onlinebuzinezz.com</a> having begun the long and arduous path to successful online business development Stephen has committed to helping others by writing about what he has learnt as he learns it.</p></blockquote>
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		<title>Getting Started With Google Analytics</title>
		<link>http://www.truthlx.com/marketing/getting-started-with-google-analytics/</link>
		<comments>http://www.truthlx.com/marketing/getting-started-with-google-analytics/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 08:52:19 +0000</pubDate>
		<dc:creator>John D</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[website analytics]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=153</guid>
		<description><![CDATA[So you finally got that website you've been dreaming about for years up and running. It's been six months and you're wondering just who is visiting your site? And how are they finding out about your site? And how long are they staying and what are they looking at while there?]]></description>
			<content:encoded><![CDATA[<p><strong><img class="size-full wp-image-154 alignleft" title="Website Analytics" src="http://www.truthlx.com/wp-content/uploads/2009/10/WebsiteAnalytics.jpg" alt="Website Analytics" width="265" height="245" />You&#8217;ve read a little about Web Analytics and you know it would help answer those questions but you can&#8217;t afford it right now. </strong>What to do? Not to worry. Google &#8212; the 800 pound gorilla in the Internet Search World with approximately 80% of the market &#8212; has come through for you. You need <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>.</p>
<p><strong>What is Google Analytics?</strong></p>
<p>Google Analytics is a free tool offered on the Google website which will tell you more than you can possibly imagine about what is going on with your website. It is not for the faint of heart. The amount and complexity of the data available through Google Analytics can be overwhelming and you will have to add some tracking code to the HTML of the pages in your site. This should not scare you away &#8212; it&#8217;s free and well worth an investment of time and effort to learn how to use it. The reporting feature can start you off with broad overviews and then allow you to dig deeper into the data. If someone else set up your site you may have to get help from them in adding the tracking code. But with a little training and Google&#8217;s support it doesn&#8217;t take too long to learn how to use this tool. The actual installation process is quick and you&#8217;ll start getting traffic information for your site within 24 hours.</p>
<p><strong>Getting Started with Google Analytics</strong></p>
<p>Go to Google and create an account and their Sign Up Wizard will get you going. Step 1 of the process involves entering basic information, like your site&#8217;s URL, country of origin, time zone, and so forth. You&#8217;ll also be asked to establish a unique account name. Step 2 is where you begin entering tracking code into your pages so this is the place where you may need some outside help. Once the code is entered Google will begin its tracking but again, you&#8217;ll have to wait a day before you can start playing around with the reports. Spend this time learning what kinds of reports you will see and how to use them.</p>
<p><strong>Google Analytics Reports</strong></p>
<p>You can get a lot of help on how to generate and interpret reports within your Google Analytics account but there are also a lot of articles you&#8217;ll find on the web that can give you an idea which reports are the most meaningful and so forth. You&#8217;ll find the &#8220;View Reports&#8221; button within &#8220;Website Profiles&#8221; in your account. This brings you to the &#8216;Dashboard&#8221; &#8212; the main report overview page. You should know there is a help button for each report so you can &#8220;learn as you go.&#8221; You can tell Google what time frame you want to include in the reports &#8212; a week, a month, a day &#8212; but it may be awhile to before you have enough data to do this. Traffic reports are where most people start and you can see a graphic representation of your traffic for the time period you selected. Over time you will be able to &#8220;Compare to the Past&#8221; and see how you&#8217;re doing this month versus last month as an example. The Traffic Sources Overview Report will tell you how visitors are finding your site &#8212; search engines, referring sites, email links, or entering the URL directly. As you get a little better at understanding these reports you can start getting into the Content Overviews and detailed Site Usage Reports.  Google Analytics will provide you with a wealth of information at a price that can&#8217;t be beat. Good luck!</p>
<blockquote><p>By <a href="http://ezinearticles.com/?expert=Susan_Lipton" target="_blank">Susan Lipton</a>. For information on Google Analytics or to talk to an <a href="http://www.wolf21.com/" target="_blank">SEO company in Toronto</a>, contact a specialist at Wolf21.com Article Source: <a href="http://ezinearticles.com/?expert=Susan_Lipton" target="_blank">http://EzineArticles.com/?expert=Susan_Lipton</a></p>
<p>Also see <em><a href="http://www.ausbusiness.net/review/google-analytics-powers-the-marketing-of-your-home-based-business-ideas/" target="_blank">Google Analytics and Marketing Strategy</a></em> article at <a href="http://www.ausbusiness.net/" target="_blank">AusBusiness Review</a>.</p></blockquote>
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		<title>Taking Your On Page Optimization To the Next Level</title>
		<link>http://www.truthlx.com/marketing/taking-your-on-page-optimization-to-the-next-level/</link>
		<comments>http://www.truthlx.com/marketing/taking-your-on-page-optimization-to-the-next-level/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 07:01:23 +0000</pubDate>
		<dc:creator>Michael Fleischner</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web site traffic]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=147</guid>
		<description><![CDATA[Getting ranking on top for competitive keywords and keyword phrases takes much more than a good URL. Learn how to optimize your web site the right way with these advanced on page optimization techniques.]]></description>
			<content:encoded><![CDATA[<p>Optimizing your web site takes more than just well written meta tags, a site with fast load times, and appropriately structured URLs.  In addition to the basics, you should consider more advanced tactics that can boost your rankings.  The following are some key aspects of on page optimization that can take your web site to the next level.</p>
<p>Let&#8217;s begin with the W3C Validator.  If you haven&#8217;t heard of W3C, then you need to know that W3C dot org is the World Wide Web Consortium.  They are an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C essential is the organization that develops web standards.  They have some great tools to see if your web site is compliant.</p>
<p>This is important because if your web site code meets these standards, you can bet that Google recognizes it as providing a positive user experience.  The better the experience, the better your web site&#8217;s ranking.  After you have built your web site or a particular web page, google W3C and visit the W3C validator. All you need to do is type in the URL the web page you want checked and W3C will do the rest.</p>
<p>If you receive a number of errors, I recommend using Elance or GetAFreelancer to hire someone knowledgeable enough to fix them.  If trying to go it alone with only minimal coding experience, chances are you&#8217;ll either end up frustrated or just unable to make the updates.  Save time and aggravation by finding someone who can clean up your code for you.</p>
<p>Another technique that involves a bit more knowledge about your web site and web site layout is that of navigation.  Internal linking is an important on page optimization factor.  From my perspective simple is best.  Make sure that your home page links to each top level page.  Also called category pages, your main pages should point back to your home page.</p>
<p>Some webmasters use navigational links on the top, bottom, or side of a web page.  In addition, you may choose to use breadcrumbs.  Regardless of the technique you use, internal linking is an essential part of successful optimization.</p>
<p>The last technique that we&#8217;ll cover here today is keyword density.  There are plenty of web sites and blogs out there who will profess, &#8216;keyword density is dead&#8217; or &#8216;keyword density doesn&#8217;t matter&#8217;.  I&#8217;m here to say that nothing could be further from the truth.  In fact, Google has recently published information that infers greater value on keywords and links from within the content as opposed to navigational links.<br />
So how often should you use your keyword on the page?</p>
<p>To answer this question we again have to focus on what Google is looking for, a good user experience.  If you try to cram your keyword on the page again and again it won&#8217;t read well.  If it doesn&#8217;t read well, Google won&#8217;t like it.  I try to achieve a keyword density (the percentage of times you use your keyword versus the total number of words on a page) of around 3 percent.  Give or take half a percentage point, you&#8217;ll find that your web page reads well and uses your keyword phrase.</p>
<p>For those focusing on improving search engine rankings, go beyond basic optimization techniques.  Consider the importance of clean code, internal linking, and the attainment of an appropriate keyword density.  By applying these techniques web site rankings can only improve.</p>
<blockquote><p>Need guidance with your social media marketing? Start with our SEO training program at <a target=_blank href="http://www.marketingscoop.com/seotraining.htm">http://www.marketingscoop.com/seotraining.htm</a> . Also be sure to check out our Internet marketing forum by visiting <a target=_blank href="http://www.marketingscoop.com/internetmarketingforum">http://www.marketingscoop.com/internetmarketingforum</a></p></blockquote>
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		<title>How To Enhance Your Website For Number One Rankings</title>
		<link>http://www.truthlx.com/marketing/how-to-enhance-your-website-for-number-one-rankings/</link>
		<comments>http://www.truthlx.com/marketing/how-to-enhance-your-website-for-number-one-rankings/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 06:59:24 +0000</pubDate>
		<dc:creator>Michael Fleischner</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[build web traffic]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=150</guid>
		<description><![CDATA[Enhancing your website to improve rankings is referred to as on page optimization and is essential for competing online.  Here are some of the most important aspects of on page optimization for achieving better rankings.]]></description>
			<content:encoded><![CDATA[<p>After you&#8217;ve selected the keywords you want to optimize your website for, you need to focus on what is called on-page optimization. On page optimization is what you do on your website pages to improve organic rankings. The good news is that through years of research and experimentation I have identified the most important on page factors for improving organic rankings.</p>
<p>There are variety of optimization factors to consider when optimizing your web pages. I have found three in particular to have more of an impact than others when correlating them to search engine rankings. In particular, meta tags, URL structure, and page load speed all have a direct impact on search engine rankings for particular keywords or keyword phrases.</p>
<p>Meta tags are important to web site rankings because they provide some basic information to search engine spiders. Properly formatted meta tags go a long way towards enhancing search engine rankings. My research as shows that meta tags by themselves cannot radically improve rankings. It is my belief that meta tags may be used to verify other aspects of your website and are important for getting users to click through from search engine results.</p>
<p>Meta tags should include a title tag which has your most important keywords and contains no more than 60 characters. This is the number of characters that can be displayed on Google search results. Your description tag which is also displayed in search results after a user does a search engine query, should be no more than 150 characters. This tag is most effective when mentioning your keywords two times.</p>
<p>The final meta tag of any importance is the keyword tag. This tag is supposed to include your most important keywords. Unfortunately, most web sites are using this meta tag incorrectly and it could be hurting their rankings. Keywords are only valid if some of them are found somewhere on your website. In addition you only want to include about a dozen keywords per page. Any more than that and it could be considered keyword stuffing. Focus on your most important keywords and place them in the keywords tag.</p>
<p>In addition to having your meta tags in place, how quickly your site loads is very important. Slow loading websites are penalized by Google. What&#8217;s the big deal with a slow web site or web page you might ask? Google is all about giving the browser a good user experience. If you site has a lot of broken links or loads slowly, Google considers this a bad experience and will penalize you with lower rankings. Make sure that your page loads within 5 seconds on a standard connection. There are a number of tools that can help you measure load speed.</p>
<p>The third and certainly one of the most important factors is URL structure. It is true that having your keyword in the URL helps but it is not the only or the most heavily weighed optimization factor by Google. There are plenty of examples of sites that include the keyword in the URL but don&#8217;t rank as well as their competitors.</p>
<p>If you can purchase a URL that has your keyword in it though, consider it advantageous. If you are unable to do so, consider adding a folder to your main directory or page to your site that includes the keyword you want to optimize your site for. A good example would be example.com/example. By doing so you are placing your keyword close to the root and giving it more value. Also consider a sub domain strategy.</p>
<p>Don&#8217;t start any optimization program until you have taken a serious look at your on page optimization factors. With a well laid out web site that includes properly formatted meta tags, loads quickly, and has a URL which is properly formatted, you&#8217;ll be way ahead of the competition.</p>
<blockquote><p>Need guidance with your social media marketing? Start with our SEO training program at <a target=_blank href="http://www.marketingscoop.com/seotraining.htm">http://www.marketingscoop.com/seotraining.htm</a> . Also be sure to check out our Marketing Blog at <a target=_blank href="http://marketing-expert.blogspot.com">http://marketing-expert.blogspot.com</a>.</p></blockquote>
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		<title>How Social Media Can Increase Website Traffic</title>
		<link>http://www.truthlx.com/marketing/how-social-media-can-increase-website-traffic/</link>
		<comments>http://www.truthlx.com/marketing/how-social-media-can-increase-website-traffic/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 06:00:12 +0000</pubDate>
		<dc:creator>Mike Paetzold</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media networking]]></category>

		<guid isPermaLink="false">http://www.truthlx.com/?p=117</guid>
		<description><![CDATA[Many businesses nowadays rely on websites and website traffic or presence. A website that is easy to find and easy to remember is vital in the success of any business. Producing traffic to any website is quite daunting if you do not know what to do.]]></description>
			<content:encoded><![CDATA[<p>Many businesses nowadays rely on websites and website traffic or presence. A website that is easy to find and easy to remember is vital in the success of any business. Producing traffic to any website is quite daunting if you do not know what to do. One of the best ways to provide traffic to your website is through SEO or search engine optimization. Reaching the top of the search result page is the goal of any company website.</p>
<p>However, there is another way to provide traffic to your website. Through social media networking, you can connect to more Internet users and potential clients, effectively and consistently. Social networking sites are becoming more and more common. Social networking sites are mostly focused on some kind of aspect like social sites for doctors, social sites for hobbyists, or social sites for outdoor enthusiasts. If your business, for example, makes equipment for outdoor activities, you can make use of social websites that cater to outdoor adventurers and enthusiasts.</p>
<p>Some social networking sites though, cater to everyone. Social sites like Facebook, twitter, MySpace, and Friendster (in Asia) are just some of these types of social networking sites. Social sites such as those mentioned cater to a much wider range of Internet users. Research and studies show that social networking is as, if not more, effective as search engines in providing website presence and traffic. Furthermore, now that social networking is one of the fastest growing media in the Internet, businesses can utilize this tool to connect with potential clients.</p>
<p>Over the years, social networking media has become more than just an interactive tool to communicate with people online. It has become a business tool for many entrepreneurs and business minded people alike. It has become an effective way for businesses to reach the consumers with little effort, time, and money. Although, using social networking sites are like a double-edged sword. It could work to your advantage or it could also go against you.</p>
<p>News travels fast when it comes to the Internet, especially in social networks. If you put out a business campaign or a press release, people&#8217;s reactions can go either way, and you can be certain that whatever the reactions are, it will travel the web like a wildfire.</p>
<p>Whatever your business is, the key to optimizing the potentials of the social media is to connect with other users in an appropriate way. Do not flood or spam your potential clients with ads and links to your site. They will come to your website when they are good and ready.</p>
<blockquote><p><a target=_blank href="http://socialbiznetwork.com">http://socialbiznetwork.com</a> is a good source of social network techniques and tips. It is created for the purpose of educating internet marketers and internet businessmen on how to use social network sites efficiently.</p></blockquote>
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