In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a weeks time.

The Cluetrain Manifesto asserts that “Markets are Conversations.” The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon – in regards to the impact and opportunities of Internet and web technology on the modern businessman.

The process of marketing involves earning for the business by identifying, anticipating and satisfying the requirements of the customer. Online marketing has radically changed the businessman’s approach towards his existing as well as potential customers.